Bad for business letters

Badly written or insulting letters are bad for business, a new survey has found. More than 70% of people who responded to a survey, by bank Abbey National, about business letters, said they had been made so angry by correspondence they have cut ties with the business concerned. Common complaints included: excessive use of jargon in letters; getting the customer's personal details wrong; over-complicated sentences; and confusing use of words. Over 60% of respondents have felt insulted or patronised and 40% said the language used by businesses is inhuman.<br /> <br /> To find out more, go to: <a href="http://www.abbeynational.com/home/media_centre/media_centre-press_releases.htm?id=9487" target="_blank">www.abbeynational.com/home/media_centre/media_centre-press_releases.htm?id=9487</a>

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digital marketing
An exciting opportunity has arisen for a Digital Marketing Apprentice to join our team at Digital Peninsula Network Ltd, Penzance.
PONToon
The PONToon model will use a range of new technologies such as games development and 3D/virtual reality technology, social media and web/mobile apps to provide a model to engage with, support and up-skill women in order to support their economic inclusion. This represents a progression from the use of digital technologies for social inclusion to uses for economic inclusion.
Social Media Marketing Strategy
Sioban Osborne of Digital Peninsula Network will be looking at the different elements of a Social Media Marketing Strategy and how to track/record results as well as how to target specific client groups using Customer Profiling and why you would do this.