Real digital marketing skills for real businesses. Funded training delivered live online
- Fully Funded: Free for eligible participants
- Flexible Format: Training spread over several weeks
- Expert Trainers: Industry professionals
- Hands-On Learning: Apply skills to your business straightaway
- Format: Online delivered via Zoom and Moodle
- Duration: 9 days
- Level: Beginner, progressing to Level 3
- Next start date: 10th June 2026
- Location: Cornwall and Devon
Skills for Life
Georgina Shobrook
My blogs and social media posts have started generating real engagement since I applied what I learned on the course, and that’s led to conversations with potential clients who had never even thought about hiring a VA before. I’m now fully booked. Blog writing and SEO have made the biggest difference for my business.
Course overview
Build the digital marketing skills to grow your business or launch a new career. This government-funded Skills Bootcamp is designed for professionals, business owners, and career changers in Cornwall and Devon who want to take control of their online presence and marketing results.
Over nine days, you’ll go from beginner to confident digital marketer — working with real business tools, creating real content, and leaving with a complete digital marketing strategy built around your own business or career goals.
From social media strategy and SEO to email marketing and AI-assisted content creation, every session is hands-on, practical, and immediately applicable.
What you’ll build
By the end of the course you’ll have built and taken away:
- A complete Digital Marketing Strategy
- A Customer Journey map for your business or target audience
- A professional Brand Pack
- A library of social media content
- An AI-assisted blog optimised for search, using topic clusters and SEO techniques
- A working email marketing landing page and lead magnet
- A live Google Business Profile
- A Personal Development Plan for continued growth
- A digital certificate and 72 CPD-accredited hours
Tools you’ll use
Canva
Meta Business Suite
ChatGPT
Microsoft Copilot
Gemini
Google Trends
Answer the Public
ConvertKit
NotebookLM
Hemingway App
Google Ads
Google Business Profile
Who is this for?
This course is perfect for people in Cornwall and the South West who want to build real digital marketing skills.
- Small business owners and start-ups: Understand your USP and how to communicate your brand effectively from the ground up.
- SME and third sector professionals: Reach more people, grow your sphere of influence and build a strategy that works for your organisation.
- Aspiring digital marketers: Gain practical, employability-focused skills in content creation, data analysis and strategic planning.
- Career changers: Update your skillset with modern tools including AI for content creation and advanced social media management.
Experience Level: No prior marketing experience required — we start from the basics and build practical skills throughout.
Employment Status: Currently employed, self-employed or recently unemployed — get in touch to check your eligibility.
Samantha Scott My Instagram vi
My Instagram views went from 2-3k per month to 9k during the course, and I'm now maintaining 4k+ views with consistent weekly posting.
Funding and eligibility
This course is 100% funded for eligible participants
Eligibility requirements
- Currently employed, self-employed, or recently unemployed in Cornwall, Devon, or the wider South West
- Not currently participating in other government-funded training
- Aged 19 or over with the right to work in the UK
- Commitment to attend all sessions
Funding covers
- All training materials and software access
- Expert instruction and support
- Digital resources and templates
- Extended access to materials after the course
Kathryn Tait I can now see p
I can now see people clicking through to our website from Instagram, which is completely new for us - we'd never had anyone find our website through social media before the course.
What's included?
Training Materials
- Comprehensive course materials
- Practical Content Creation Suite of Canva, AI tools and Email Lead Generation
- Strategic Frameworks and Business Guides
Certification
- DPN digital completion certificate
- Digital Badge skills verification for LinkedIN
- 72 CPD-accredited hours
Ongoing support
- Individual Advice and Guidance (IAG) sessions throughout the programme
- Direct trainer support and coaching
What happens after the course?
What happens after the course?
You'll receive a certificate and digital badge to recognise your achievement. We can also advise on next steps and further training options to keep building on your new skills.
Is this course really free?
Is this course really free?
Yes, for eligible employed professionals in our coverage area, the course is fully funded by government Skills Bootcamp funding.
Will I get to use my own work data?
Will I get to use my own work data?
Yes! We encourage you to bring real challenges from your workplace (with appropriate permissions).
What if I miss a session?
What if I miss a session?
We ask all learners to commit to the full programme to get the most from their training. If you have any concerns about attendance, please speak to us before you start, we'll do our best to find a solution.
Do I need any technical experience?
Do I need any technical experience?
No prior experience with marketing required. We start with the basics and focus on practical applications.
Ready to transform your marketing skills?
Next Steps
- Call 01736 333700 to speak with a digital training advisor
- Quick eligibility check (takes 2 minutes)
- Secure your place on the next cohort
- Receive joining instructions and pre-course materials
Skills for Life
Devon County Council
Train 4 Tomorrow
Ofsted
Related courses
Continue Your Digital Skills Journey
Ann Rivett I created the F
I created the Facebook page and used the social media skills I learned to promote an evening networking event — now we have 30+ local businesses connected.
Book your place
If you're interested and would like to book a place please fill in your details and we'll get back to you ASAP.