Why learn email marketing? It’s a great way to build a relationship with your audience, gain trust and develop loyalty to your brand. You can connect and speak directly to your customers at a time that suits them, whether that’s in the office on a lunch break or when checking notifications on their phone. Email marketing is useful to gather customer data prior to purchase or to encourage repeat custom.
What We Do
Our email marketing course offers an introduction to the benefits and ‘how-to’ of creating successful and engaging marketing campaigns. This includes telling your customers about new products, services, sales and promotions. You will design campaigns to develop your brand identity; showcase your business to a wide audience and measure the results so you’re not left guessing how successful a campaign has been. You can also link your social media and website to bring more traffic to your online platforms and gain more sales.
What We Cover
During the course, you’ll learn the principles of creating an effective marketing campaign, develop content for different purposes, and segment your mailing list to target specific audiences. Our course is taught by our experienced tutors who will support and guide you through learning how to:
- Understand how email marketing can contribute to your business goals
- Create a segmented email list suitable for targeting a diverse range of audiences
- Design emails with company imagery to support brand-building
- View reports measuring response data
- Review the performance of previous campaigns to develop your message.
Location: All of our courses are being delivered remotely using specialist training software. So you get all the benefits of classroom training from the comfort of your own home (or office).
Duration: Our courses are 4 days long, spread over separate weeks so that they are easier to fit around work and school schedules.
Cost: All of our courses are fully FUNDED – meaning that they are either FREE to eligible businesses, or heavily subsidised. Wherever possible, DPN will use the funding to cover the costs of your training. You can contact us now to find out whether you or your business is eligible.
Entry Level: Our courses are designed to be accessible for a range of skill levels starting from complete beginner onwards or polishing up knowledge and practice.
Complete the course enquiry form below to secure your place on the course of your choice.