MailChimp is one of the current leading email marketing platforms and services, not to mention one of the most economical and cost-effective. So why email marketing? It’s a great way to build a relationship with your audience and gain trust and loyalty within your brand. You can connect and speak directly to your customers at a time which suits them, whether that’s in the office on a lunch break or when checking notifications through the adverts. Email marketing is particularly useful for those who get the chance to gather customer data prior to purchase, or those who could encourage repeat custom.
What We Do:
Our MailChimp course offers an in-depth introduction to the benefits and ‘how-to’ of creating successful and engaging marketing campaigns. This includes telling your customers about new products/services, sales, market research and blogging. MailChimp allows you to design campaigns specifically catered to your branding and measure the results so you’re not left guessing on how successful a campaign has been. You can also link your social media and website to bring more traffic to your online platforms. The benefits of email marketing are endless and it is often more effective than social media for customer acquisition.
What We Cover:
We’ll provide you with ready-made MailChimp accounts, so you don’t need to worry if you don’t have an existing account. During the workshop, you’ll learn the basic principles of creating an effective newsletter marketing campaign, segmenting mailing lists, utilising A/B testing and rewarding loyal openers. Our course is taught by one of our experienced tutors who will support and guide you through learning how to:
- Create email databases suitable for targeting a diverse range of audiences
- Design emails with company imagery to support brand building and awareness-raising
- View reports measuring response & gauge interest
- Utilise past performance to hone future campaigns
- Schedule marketing campaigns and updates
Location: We offer training in Cornwall, Devon, Somerset and Wiltshire.
Duration: Courses are 2 days long, spread over 2 separate weeks so that they are easier to fit around work and school schedules.
Cost: All of our courses are fully FUNDED – meaning that they are either FREE to eligible businesses, or heavily subsidised. Wherever possible, DPN will use the funding to cover the costs of your training. You can contact us now to find out whether you or your business is eligible.
Entry Level: Our courses are designed to be accessible for a range of skill levels starting from complete beginner onwards or polishing up knowledge and practice.
If you would like to enquire about availability and dates to book a place, please contact Digital Peninsula Network as soon as possible for more information.