Multichannel Marketer Apprenticeship

Launch your marketing career with a fully-funded apprenticeship

Earn while you learn with industry-recognised training. Gain practical digital marketing skills, CIM certification, and the experience employers demand—all without student debt.

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  • Duration: 12-18 months
  • Training Value: £7,000+
  • Qualification Level: Level 3
  • Funding: 100% funded options available

Develop comprehensive digital marketing expertise that drives real business growth. As a Multichannel Marketing Apprentice, you'll gain hands-on experience across all key marketing channels while working in a real job role.

What You'll Master

Develop comprehensive digital marketing expertise that drives real business growth. As a Multichannel Marketing Apprentice, you'll gain hands-on experience across all key marketing channels while working in a real job role.

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Building Trust

Marketing Strategy and Customer Research 
Learn to research target audiences, understand customer behaviour, and create data-driven marketing strategies that deliver measurable results.

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Transforming Society

Multichannel Campaign Management 
Plan, launch, and optimise digital marketing campaigns across multiple channels including social media, email, search, and content marketing.

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Championing Independence

Search Engine Optimisation (SEO) 
Master the techniques to improve website visibility, optimize content for search engines, and drive organic traffic growth.

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Expertise and Innovation

Content Creation and Copywriting 
Produce engaging, persuasive content that resonates with target audiences and drives conversions across digital platforms.

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Collaborative Partnerships

Analytics and Performance Measurement 
Use analytics tools to measure campaign impact, interpret data, and communicate ROI to stakeholders with confidence.

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Is this right for you?

This apprenticeship is perfect if you want to build a thriving career in business or digital marketing through gaining industry-recognized skills. You'll become Chartered Institute of Marketing (CIM) certified and gain hands-on marketing experience that helps you progress at work and secure long-term earning potential.

Who this programme suits:

  • Career Starters – No previous experience required. Perfect for those leaving education who want to start earning while learning.
  • Career Changers – Transition into digital marketing from any background, at any age (16+).
  • Existing Employees – Already working in a marketing or business role? Upskill and gain formal qualifications while continuing in your current position.
  • Business Owners – Master marketing skills to grow your own business more effectively.
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Entry requirements

You'll need:

  • To be 16 years old or over (no upper age limit)
  • To be in employment or have a job role secured where you can apply your learning
  • Motivation to learn new skills and apply them in the workplace
  • Commitment to attend monthly online training sessions
  • Willingness to build a portfolio of marketing projects

No marketing experience necessary – just enthusiasm and commitment to developing your skills.

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How it works

Monthly Online Training Sessions

Attend specialist training covering core marketing principles, digital tactics, and industry best practices. Learn from experienced practitioners who understand what businesses need.

Regular 1-to-1 Coaching

Receive ongoing support from a dedicated coach who helps you apply your learning to real workplace projects and keeps you on track for success.

Work-Based Learning

Put theory into practice immediately by working on real marketing projects in your job role, building valuable experience as you learn.

Portfolio Development

Throughout the programme, you'll develop a polished portfolio of marketing projects that demonstrate your competency and showcase your skills to future employers.

Final Assessment

Present your portfolio and demonstrate the marketing knowledge and skills you've developed over the 12-18 month programme.

What You'll Achieve

Chartered Institute of Marketing (CIM) certification

Graduate with a prestigious CIM qualification that's recognized and valued by employers across all industries.

Level 3 qualification

Equivalent to A-Levels, this nationally recognized qualification demonstrates your professional competency in digital marketing.

Typical career outcomes

  • Marketing Executive roles (£22k-£28k starting salary)
  • Digital Marketing Coordinator positions
  • Social Media Manager roles
  • Progression to Level 4 apprenticeships
  • Self-employed marketing consultant opportunities

Real-world experience

A portfolio of genuine marketing projects you've delivered in the workplace, proving your ability to create impact.

Career progression

The skills and credentials to advance in your current role, apply for better positions, or take your business to the next level.

Level 2 or Level 3?

Feature Level 2 Level 3
Equivalency GCSEs (grades 9-4 or A*-C) A-levels (two passes) or a T-level pass
Level of study Intermediate; basic entry level Advanced; builds on Level 2 with more specialised training
Entry requirements Typically no formal experience needed May require some qualifications or experience
Progression Can be a standalone qualification or a pathway to Level 3 Can lead to higher-level apprenticeships, further education, or professional roles
Typical duration 12 to 18 months Up to 24 months

 

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Funding

This apprenticeship is fully funded through the government apprenticeship scheme.

For individuals: You pay nothing. The training is completely free.

For employers: If your business pays the Apprenticeship Levy, you can use these funds. If not, the government covers 95% of costs, with only a small co-investment required.

The total training value is over £7,000, making this an incredibly cost-effective way to gain professional marketing qualifications.

Time Commitment

Programme Length: 12-18 months

Time Required:

  • Monthly online training sessions (typically half-day sessions)
  • Regular 1-to-1 coaching appointments (monthly, 1 hour)
  • Self-study and portfolio development (approximately 6 hours per week)
  • All learning is applied within your normal working hours as part of your job role
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Why Choose Digital Peninsula Network?

We've specialized in digital skills training since 2001, with deep expertise in what businesses actually need from marketing professionals.

Specialist Expertise: Over 20 years delivering digital marketing training that keeps pace with industry changes.

Flexible Online Delivery: Training designed for working professionals, delivered through specialist online technology.

Innovative Approach: We continuously update our training methods to reflect current marketing practices and emerging technologies.

Proven Track Record: Strong completion rates and excellent outcomes for apprentices and employers.

Close Business Relationships: We work extensively with Cornwall businesses and understand local market needs.

High Support Levels: Small, dynamic provider means you get personal attention and support throughout your journey.

Next steps

For individuals

Ready to start your marketing career? Get in touch to discuss:

  • Your eligibility for the programme
  • Available funding options
  • How to secure an apprenticeship position
  • What to expect from the training

For employers

Want to upskill your team with cost-effective, high-quality marketing training?

An apprenticeship scheme is easy to set up and delivers measurable return on investment. We get to know your business, values, and priorities from the start, working closely with you to ensure the learning is applied in a complementary and impactful way.

More questions? 

Choosing an apprenticeship is a significant decision. With so much information available and varying opinions, it's natural to have questions. Our FAQs contain the answers to the most common questions we receive from prospective apprentices.