A funded, Level 3 work-based marketing qualification that covers everything from SEO and content strategy to AI tools, email campaigns and data analytics.
The Multi-Channel Marketing Level 3 Apprenticeship gives you the skills to plan, run and evaluate campaigns across every channel that matters — and to use the latest AI tools to do it smarter and faster. It's a prestigious qualification with the Chartered Institute of Marketing (CIM), delivered online around your existing job.
This training programme is for people who are already working — whether you're new to marketing or looking to formalise and deepen your existing skills. Every session is hands-on and immediately applicable to your business.
WHAT YOU'LL LEARN
The training is delivered across eight sessions, each combining marketing theory with practical, live work on your own business:
- Website Audit and SEO Foundations
- Blogging and Content Strategy
- Brand, Video and Social Media
- Analytics and Performance
- Email Campaigns and Lead Generation
- Offline Marketing and Supplier Management
- Budgeting and Full Campaign Launch
- Evaluation and Portfolio Completion
AI TOOLS BUILT INTO THE PROGRAMME
Throughout the programme you'll work with industry-standard AI and digital tools including:
- ChatGPT
- Canva AI
- Google Analytics 4
- Rank Math
- Mailchimp
- Meta Business Suite
and more, giving you practical experience that translates directly into the workplace.
HOW IT WORKS
| Duration | From 8 Months |
| Delivery | Online sessions with your DPN tutor, plus off-the-job learning in the workplace |
| Qualification | Level 3 Apprenticeship in Multi-Channel Marketing, accredited by the Chartered Institute of Marketing |
| End Point Assessment | A marketing project report, presentation and professional discussion with an independent assessor |
| Progression | Pathway to Level 4 Marketing Executive, Level 6 Marketing Manager or Level 6 Digital Marketer |