How to Write Your First Awesome Evergreen Blog and Masterpiece Content

Blogging headline written in the style of Google Search. Letters in multiple colours, with search bar below saying search engine optimisation. How to write your first awesome evergreen blog.

Is blog writing worth it?

You’re not a blogger, so why is everyone telling you to write a blog?

Because a website without a blog is an empty box.

Think about it. How many boxes will be out for recycling on Boxing Day? How many will have eyeball-melting logos? Spell-spinning colours? Tongue-teasing slogans?

Not just thousands. Millions.

Why? Because when Christmas is over, each of those dazzlingly designs is simply part of an empty box. The treasured gift is no longer inside and all that magical marketing is a useless waste of space cluttering up your cupboard.

Without a blog, your website, however carefully designed, has no more value than an empty box. It will sit on the web, ignored by search engines and disappoint any curious passers-by.

Your blog is the equivalent to a fantastic free-gift inside your website. It is the exciting, ever-renewing source of knowledge, entertainment and gossip that people in your sector can’t live without.

When your blog is shining with original content, people will crowd round it like a bar in Happy Hour.

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What makes an awesome blog post?

In a word, it’s the topic. You need to know what it is that everyone’s talking about in your sector. What’s the big question that everyone’s asking?

Select one focused question as your blog topic and then start exploring what everyone’s saying about it.

It’s guaranteed that if a swarm of bees is searching for pollen and you plant a field of flowers, it will soon be buzzing.

How can you satisfy your customers needs?

Busy people in a rapidly changing world like ours are hungry for new knowledge and skills. The most popular search terms are usually by people wanting to know how to do something they have never done before. A “How To…” post (or a series of them) is certain to attract attention to your website.

Open sign written in capitals in a glowing neon red at night. Using headlines in a blog post. How to write your first evergreen blog post.

Where should I start?

Write a flag-flying headline that will dominate a Google search on your topic. You need to be seen to be believed. Make your headline whoop your message to the world by being original, bold and clear. Searchers should find your headline like a neon flare on the search page saying “Your answer is here!”

Features of Powerful Headlines

Numbers: we love numbers in headlines. Telling people the number of items in in your post gives them an idea how much time they’ll need to read it.

Clear wording: describe your blog content in simple words and avoid making false promises

Emotional appeal: use some emotive language to make people feel excited about reading your blog

If you’re lost for words you can visit The Persuasion Revolution, who have lists of words designed to influence readers to think, feel and behave in a variety of ways.

https://www.thepersuasionrevolution.com/380-high-emotion-persuasive-words/

How will I organise my blog content?

A list is a reliable tool for helping you organize your blog content. It helps you decide what you should include and which order to present your ideas in.
Write a list of 5-6 sub-headings for your blog post. You can put keywords into the sub-headings for SEO and use images between them to make your blog post look awesome.

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How can I write engaging paragraph content?

Your opening line and leader paragraph are vitally important.

If your headline on the Google search page has attracted a visitor to your site, make sure you reward their arrival. You know how if you invite someone round for coffee, you offer them coffee when they show up? It works in the same way with a blog.

Answer the searcher’s question straight away. Don’t make them scroll through looking for the answer. As they read on from your opening line, you should give details that help searcher’s understand why your answer to their problem is going to work for them.

Your blog is a marketing product. If your headline is the packaging, your blog copy is the product. If it says ‘baked beans’ on the tin, make sure it’s baked beans inside. No-one wants rice-pudding on toast!

How Can I Stop the Scroll?

We all love to feel we’ve found a friend. If you can make your blog content resonate with your reader, then they’ll want to spend time on your website.

Here are my top tips for creating compelling content:

Directly address the reader as “you” to make a connection
Use rhetorical questions get reader’s thinking
Make your brand personality strong “I’ve done …” and “I want ….”
Describe your reader’s problems so they feel understood
Use some one word sentences and exclamations for impact
Keep suggestions simple so solutions seem easy

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What tools can I use to help me edit my blog?

Whether you use Chat GPT or Co-pilot to draft your post or not, you will need to edit the first draft. The free Hemingway Editor is a Desktop APP that will help you edit your copy and format it, ready for publication on your website.

If you have a WordPress website the YOAST plugin will give you similar feedback so that you can fine tune your content before you publish.

How can I use my blog as masterpiece content?

Take snippets from your blog post and put them on all your social media channels, produce lead magnets summarising the main content, make a YouTube video on the topic and look for opportunities to talk about your blog in interviews or as podcasts.

A blog resonates with readers like

a friendly voice, compelling them to take

your helpful advice and

give your offer a try.